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improve brand awareness

GROW YOUR BRAND WITH CONTENT

Vocabulary of Food doubles as a content creation platform home to producing high-quality photo and 4K video content for anyone in the food industry

so what’s the big deal with social media?

Leveraging content creators can position your business for success

TikTok users are cumulatively spending 197.8 million hours watching Tiktok videos while Instagram users are cumulatively spending 17.6 million hours a day watching Reels.

*Based on the 2022 research completed by Meta Platforms Inc.

Social media platforms have been around for years but their growth accelerated tremendously after 2020. Social media marketing is one of the most powerful tools that a company can leverage to succeed in sales. Over 50% of consumers learn about new brands via social media ad placements and this will only proliferate in the short term. What that means is it’s really challenging to achieve brand recognition without an online presence.

Creators are the catalyst for companies that want to achieve a market cap of $1 billion+

Becoming a household brand is no longer possible from using traditional avenues of advertising but through authentic partnerships with creators.

Consumers are now very quickly able to distinguish between authentic versus fabricated promotions. Paid advertisements that are strictly transactional are very obvious and harms the trust between a company and consumers. Creators are storytellers that have the skill to connect with audiences, foster trust, and provide trustworthy recommendations.

A social media presence fosters a strong community of loyal enthusiasts. Consumers use social media as a feedback loop where they can catch up on a brand’s latest announcements, private message customer service regarding issues, or share posts with their friends and family.

Many companies understand that managing a social media account has way more potential than traditional marketing and advertising methods. Many brands have started to make greater investments into marketing and advertising via social applications. Companies that are not yet capitalizing on social media are going to lose consumers to their competitors first. Digital transformation is hard… so where do you even start?

trust me I have been there

It doesn’t have to be that way.

bespoke content creation services

Vocabulary of Food creates aesthetically pleasing and high quality content which is designed to appease social media platforms, guaranteeing increased site traffic and sales. We specialize in pre-production, production, and post-production saving clients the challenging work of video production (i.e. recipe creation, scripting, filming, editing) in addition to covering overhead costs (i.e. strategy, equipment, studio, and software). As creators on all social media platforms, we are knowledgable about which styles work for each platform and the latest algorithm.

imagine if you could…

  • Develop a unique brand voice
  • Be more consistently present on social media
  • Build a community of loyal customers globally
  • Be correctly associated with your brand’s products or services

introducing

CONTENT CREATION SERVICES

Freelance high-quality photo and 4K video content for anyone in the food industry

THIS IS PERFECT FOR YOU IF…
  • Your brand voice is inconsistent
  • You do not have the bandwidth to create aesthetically pleasing content
  • Consumers are unable to associate your products or services to your brand
  • You do not understand how the social media algorithms work

how it works

what to expect

01.

Establish the objective.

Meet in person or virtually to discuss scope, mission, and vision of the project.

02.

Establish a timeline that works for both of us.

You will recieve constant updates on my progress and I will deliver my creations as I make them.

03.

I deliver my best work.

After I deliver the first draft, you will be able to provide feedback. Revisions will be made before the final products are delivered.

Vocabulary of Food improved my business.

I worked with Kelly on creating videos for my brand for TikTok and Instagram. We really LOVED Kelly’s content and appreciated all of the effort she put into her work! 

GINA M.
SOCIAL MEDIA & INFLUENCER MANAGER

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@vocabularyoffood

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